: Adyatama Tourism and Creative Economy Main Expert of the Ministry of Tourism and Creative Economy, Nia Niscaya in
Jakarta, InfoPublik – The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) encourages hoteliers to prepare discount accommodation packages or fast-breaking packages during Ramadan in order to anticipate the arrival of low season while preparing for the Idul Fitri holiday.
Adyatama Tourism and Creative Economy Main Expert of the Ministry of Tourism and Creative Economy/Baparekraf, Nia Niscaya, in “The Weekly Brief With Sandi Uno” at the Sapta Pesona Building, Central Jakarta, Monday (4/3/2024), said, the Indonesian Hotel and Restaurant Association (PHRI) has predicted that there will be a decrease in foreign tourist arrivals and the movement of domestic tourists during Ramadan from March 10 to April 9 2024.
This has an impact on decreasing occupancy rates for star hotel rooms, especially in big cities like Jakarta.
“However, the Chairman of PHRI, Mr. Haryadi Sukamdani estimates that hotel occupancy during the 2024 Eid holiday will be high. This estimate is based on the overall improvement in hotel conditions in Indonesia in 2024 which is getting better,” said Nia.
Apart from that, this estimate is also based on PHRI data regarding hotel occupancy ahead of Eid 2023, where occupancy in a number of hotels in favorite tourist destination cities is already more than 70 percent.
Therefore, Nia encourages hoteliers to provide room discounts of up to 40 percent and other discount packages such as group breaking the fast packages at hotels. So that hotel room occupancy can remain full even though there is a crisis low season.
“When low season, It’s good if you can sell at a big discount of up to 40 percent. It’s much better profitable if the occupancy is only 30 percent, because Indonesian people who are Muslim and fast don’t travel during fasting. “However, it is predicted that during Eid there will be a massive spike,” said Nia.
Nia added, by providing this discount package it is hoped that it can prepare the availability of hotel rooms during the Eid al-Fitr holiday. Considering that based on predictions from the National Police Traffic Corps, the number of Eid homecoming travelers in 2024 is estimated to reach 200 million people, or an increase of 6 percent compared to the number of Eid homecoming travelers in 2023 of 187 million people.
“Apart from that, the Minister of Transportation also predicts that the percentage increase in the number of homecoming travelers this year will reach 70 percent,” said Nia.
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